AS 90278 (2.3)

Demonstrate understanding of messages and/or values, and representations within media texts
Level 2
Credits 3
Assessment External


This achievement standard requires demonstrating understanding of messages and/or values within media texts, and describing the representation of an identified group/culture within media texts.

Achievement Criteria

Achievement
· Describe the representation of an identified group/culture within media texts.
· Describe messages and/or values within media texts.

Achievement with Merit
· Explain the representation of an identified group/culture within media texts.
· Explain messages and/or values within media texts.

Achievement with Excellence
· Analyse the representation of an identified group/culture within media texts.
· Analyse messages and/or values within media texts.


Explanatory Notes
1 Messages are lessons, morals or important ideas that a text communicates. Values are preferences or tastes or standards or ethics. These messages and values may be implicit or overt, intended or accidental. In some cases, messages and values are interchangeable terms.

2 Group/culture is a specific identifiable group, eg teen mothers, grandmothers/kuia, New Zealand farmers, skinheads, boy racers.

3 Definitions
· Describe means to give a detailed account.
· Explain means to support with reasons and/or justify.
· Analyse goes beyond identifying and explaining by carrying the study to wider
implications, issues and/or ramifications.

4 Students are expected to use examples to support their responses.