Achievement Standard 2.1

Achievement Standard Media Studies 2.1
Title: Demonstrate understanding of the relationship between a media product and its audience
Level 2 Credits 3
Assessment External
Subfield Social Science Studies
Domain Media Studies

This achievement standard requires describing how a specific media audience is identified and measured, describing the techniques used within a media product to appeal to a specific audience and describing the relationship between a media product and its audience.

Achievement Criteria

Achievement
· Describe how media audiences are identified/measured.
· Describe techniques used within a media product to appeal to a specific audience.
· Describe the relationship between a media product and its specific audience.

Achievement with Merit
· Describe how media audiences are identified/measured.
· Explain techniques used within a media product to appeal to a specific audience.
· Explain the relationship between a media product and its specific audience.

Achievement with Excellence
· Describe how media audiences are identified/measured.
· Explain techniques used within a media product to appeal to a specific audience.
· Analyse the relationship between media products and their specific audiences.

Explanatory Notes

1 Identification/measurement of media audiences could include circulation figures,
surveys, television rating systems, sampling devices etc.

2 Media product could include: magazine, newspaper, television programme, radio
programme, film, advertisement, feature article, web page etc.

3 A specific audience must be identified eg gender, age, socio-economic status etc.

4 The relationship between a media product and its specific audience refers to the effect
that information about the audience has on influencing the product,and
how the product can influence the audience or society.

5 Definitions
· Describe means to give a detailed account.
· Explain means to support with reasons and/or justify.
· Analyse goes beyond identifying and explaining by carrying the study to wider
implications, issues and/or ramifications.

6 Students are expected to use examples to support their responses.


Quality Assurance

1 Providers and Industry Training Organisations must be accredited by the
Qualifications Authority before they can register credits from assessment against
achievement standards.

2 Accredited providers and Industry Training Organisations assessing against
achievement standards must engage with the moderation system that applies to those
achievement standards.