Yr 12 Question

List 3 Interactive elements from either the Tearaway Website or the Girlfriend Website.

Tearaway Magazine Notes

What is TEARAWAY?
TEARAWAY is the longest-running, most widely-read general-interest youth magazine in New Zealand
It is aimed at young people aged 13 to 19, with a secondary readership aged up to 24 – although many adults also read it.
It’s a lifestyle publication – in other words, it aims to cover a wide range of subjects of likely interest to its target readership.
Circulation varies a little from year to year, but is usually around 65,000 copies
During term-time, the main distribution is through secondary schools. During the school holidays, most copies go out through fast food outlets. Some are also distributed through public libraries and some ‘street’ outlets.
Although it is free everywhere else, schools are charged . It costs a huge amount to produce each issue. TEARAWAY sees schools as partners – the magazine provides a special service to teachers, providing ‘real-life’ material that’s very useful in the classroom, or just to encourage reading. In return, schools are asked to support the magazine financially.

Costs, and revenue sources
Costs
• Printing (the biggest single cost
• Distribution (the magazines have to be delivered around the country within a few days of
printing). We use a courier company
• Wages. People don’t come cheaply!
• Phone and internet charges (the sales and editorial teams spend a lot of time on toll calls)
• Travel (especially the sales team moving around the country seeing clients)
Revenue
There are two main sources of revenue:
• Advertising and sponsorship. They are the ‘biggies’
• School subscriptions for bulk copies. While this is a much smaller figure, it is an essential
second income source for the magazine

The TEARAWAY philosophy
The name: TEARAWAY
The strapline: The Voice of New Zealand Youth
The mission statement: To inform, enrich, enthuse and empower young people; to encourage them to live full, productive, enjoyable lives, with respect and care for themselves, and others.

Our philospophy:
• Taking youth seriously
• Speaking to the Head and Heart, not just Hormones

… CONNECTING at a very personal level

Our approach:

• The Voice of New Zealand Youth – their issues, their writing
• Advice/guidance: not from ‘adult to kid’, but as from an ‘older sibling’
• Design that speaks their visual language
• Staying ahead of the play

How it started
Back in 1986, John Francis was working as a newspaper journalist at the Wanganui Chronicle. He saw that there was no magazine in New Zealand – in fact, really no popular medium at all – that took young people seriously. There were fashion mags, music mags – but nothing that catered for the ‘whole person’.
So, the idea was born, to create a publication that could be fun to read, but have more depth to it than just consumer stuff.
These were the first stages:
1. A pilot edition was created. Black and white only, most of the material just mocked-up (not ‘real’ stories), but giving the flavour of what was intended
2. John took the pilot to a handful of schools, gave copies to classes of students, and asked for their feedback. He also did the same thing with advertising agencies. The word? Yes, there was a real need for something like this
3. John kept doing the rounds of the advertising agencies, until he had sold enough advertising to print the first (small, 24 pages!) edition. (He’d been given good advice from a more experienced publisher – “don’t publish ‘til you’ve got the money to pay for it”)
4. A copy of the pilot, with a covering letter, was sent to all secondary schools in New Zealand, explaining that free copies of the new magazine would be coming their way soon.
5. As a result of this feedback, modifications were made to the first proper edition. Biggest was to the name. The pilot was called ‘Newsbusters’ (because this was around the time when the film ‘Ghostbusters’ came out.) Students laughed at it, it was too cheesy. it had to go. So the name TEARAWAY was born
6. The first edition (and for the first year), the magazine was black and white (mono) with one extra (spot) colour on some pages
7. The magazine was an instant hit – with students and schools. Getting the advertising needed to pay for it however, was not so easy! For the first year or so there were only six issues a year. Even so, the fourth issue was cancelled due to lack of ad revenue.

Readership, and how it’s measured
Research, and statistics are very important to us. They:
• enable us to see how we are going alongside other youth titles
• enable us to analyse the age-groups of our readers, and get an idea of their lifestyles and
other interests
• give us important data that we can pass on to our advertisers, so they can have confidence
that we are reaching the right people for them

Weekly Homework

Homework:

20 March Complete the assessment on Girlfriend /Dolly magazines making sure that you
justify with specific examples. Assessment is due in Tuesday 28 March.

Girlfriend / Dolly Assessment

Media Studies Year 12 Magazine Analysis

Take notes under the heading and questions given below. Remember that these will be your study notes at the end of the year, so be clear and specific.Write down the name and issue of the magazine.

Cover
Covers are all important for print texts. They will encourage potential readers to pick up the magazine. They must therefore attract the target audience.
Colour – look at the predominant colour. Explain the appeal of the colour for the target audience.
Title - Analyse the name of the magazine and its presentation on the cover. How is it designed to appeal to the target audience?
Images - What images are on the cover? Explain their appeal to the target audience.
Typography – look at the use of font, use of upper and lower case. How would these appeal to the target audience?
Look at the feature stories highlighted on the cover. What links can you make between them and target audience?


Advertising
List all the products advertised. Include the brand name of each.
Explain how and why such products would appeal to the target audience. Give two detailed examples to support your ideas.
List the assumptions the advertisers and the editors are making about the concerns of the target audience.
What further implications might there be for the target audience through the emphasis of such products?

Content
List the regular features – the ones that would appear every issue.
List the feature articles and stories in this issue. What topics are emphsised?
Explain how at the content would appeal to the target audience of this magazine.
Read at least two of the articles. How would you describe the tone voice used in the writing? Is their any use of teenage slang? What is the effect of this?

Layout
How is the information (apart from advertising) presented in the magazine? Is it presented in small sections and, if so, how is this done. Comment on the use of: typography, colour, images, headlines, decks, pull quotes, subheads, sidebars diagrams, graphs etc
Describe the overall look of the pages and explain how this appeals to the target audience.

Interactive elements
1. Make a list of all the interactive elements you can find (i.e. elements that require the
audience to do something other than simply read or look) eg competitions, surveys,
questionnaires, free stickers, cross words letters page etc.
2. Explain the appeal of at least two of these elements to the target audience. Give specific
examples.
3. Find the website linked to the magazine and explain what elements on it would appeal to
the target audience, giving specific examples.
4. How does the website encourage users to read the print publication?
5. What are the interactive elements on the website?
6. How do these appeal to the target audience?


Due Date: Tuesday 28th March

Achievement Standard 2.1

Achievement Standard Media Studies 2.1
Title: Demonstrate understanding of the relationship between a media product and its audience
Level 2 Credits 3
Assessment External
Subfield Social Science Studies
Domain Media Studies

This achievement standard requires describing how a specific media audience is identified and measured, describing the techniques used within a media product to appeal to a specific audience and describing the relationship between a media product and its audience.

Achievement Criteria

Achievement
· Describe how media audiences are identified/measured.
· Describe techniques used within a media product to appeal to a specific audience.
· Describe the relationship between a media product and its specific audience.

Achievement with Merit
· Describe how media audiences are identified/measured.
· Explain techniques used within a media product to appeal to a specific audience.
· Explain the relationship between a media product and its specific audience.

Achievement with Excellence
· Describe how media audiences are identified/measured.
· Explain techniques used within a media product to appeal to a specific audience.
· Analyse the relationship between media products and their specific audiences.

Explanatory Notes

1 Identification/measurement of media audiences could include circulation figures,
surveys, television rating systems, sampling devices etc.

2 Media product could include: magazine, newspaper, television programme, radio
programme, film, advertisement, feature article, web page etc.

3 A specific audience must be identified eg gender, age, socio-economic status etc.

4 The relationship between a media product and its specific audience refers to the effect
that information about the audience has on influencing the product,and
how the product can influence the audience or society.

5 Definitions
· Describe means to give a detailed account.
· Explain means to support with reasons and/or justify.
· Analyse goes beyond identifying and explaining by carrying the study to wider
implications, issues and/or ramifications.

6 Students are expected to use examples to support their responses.


Quality Assurance

1 Providers and Industry Training Organisations must be accredited by the
Qualifications Authority before they can register credits from assessment against
achievement standards.

2 Accredited providers and Industry Training Organisations assessing against
achievement standards must engage with the moderation system that applies to those
achievement standards.

2006 Year Plan For Media Studies

Year 12 Media Studies

Entry Information:
Students must have these level 1 Achievement Standards: 1.1, 1.2, 1.6, and at least one of 1.3, 1.4 or 1.5.

Course Length:
Full year course

Course Aims:

Media Studies provides students with the opportunity to:

Develop media literacy skills
Develop critical analysis of the meanings and contexts of media texts
Examine the role media plays in their lives
Develop an understanding of the production distribution and consumption of media texts
Engage with theory, research and ideas relevant to media studies
Increase their knowledge, understanding and enjoyment of media texts and technologies
Develop research and independent study skills
Develop creativity and self-expression in practical work


Course Outline:
Level 2 Media Studies Achievement Standards


2.1 Demonstrate understanding of media audiences External 3 credits

2.2 Close Reading of unfamiliar media texts Internal 3 credits

2.3 Demonstrate understanding of messages values and representations within media texts
External 3 credits

2.4 Undertake a media genre study External 3 credits

2.5 Explain the use of narrative conventions in media text Internal 3 credits

2.6 Design and produce a media product Internal 4 credits

2.7 Utilize appropriate technology in the production of a media product
Internal 3 credits

2.8 Demonstrate understanding of media production process
Internal 2 credits


Assessment:

All students must attend classes regularly and complete all course assignment, tests and activities according to school and NZQA policy

Course Costs:
At least $5-00 printing credit is required.